In my second photo work called "Billboard", I continue my investigation of the power of ads and images. I reproduce a huge billboard that reads "Art Works of Wang Qingsong" in gigantic bold letters, in homage to the huge advertising signboards that line the second and third ring roads around Beijing. Life goes on, under the shadow of these huge billboards. We can see some passers-by reading these gigantic ads while others pay no attention at all. Instead, they play chess, buy vegetables, or otherwise carry on with their day-to-day activities. Do we recreate our lives to follow the images depicted in the ads? How much power do these words exert on our mind and eye? I am interested in this physical and mental space that lies somewhere in between advertisements and reality.